Is made-to-measure really custom, or is it just a fancy size?
It's the real deal. A size is a guess at an average man. Made-to-measure starts with your numbers: your chest, waist, shoulders, sleeves, trouser rise and the way you stand.
Then the cloth, the lapels, the buttons and the lining are all your call.
The one thing it doesn't do is draft a pattern from a blank sheet. That's bespoke, and plenty of sharp-dressed men never need it.






